Aamir Khan on publicity 'over'drive

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Aamir Khan is all over the place these days. Is that too much of a good thing?

If I remember right, among the 3 Khan heroes, Aamir was the media 'un'friendly one. He does only about one film a year, never comes to award shows or accepts awards, definitely does not dance in them, and does not (or at least until recently) do pre-release interviews or photo-shoots claiming that he "prefers his work to speak for itself".

But over the last couple of weeks I think he's gone berserk. Whatever channel I flip over to, he's there in every ad-break. He's also walking the ramp (some stupendously boring Van Huesen show), singing (I dread the day he'll try to do a Farhan Akhtar!), giving people haircuts (Ghajini buzz cuts to some unsuspecting souls, that was hilarious!), chit-chatting on talk shows, showing off his six pack, even taking pot-shots at the other members of the six-pack club like Salman Khan & SRK. All this in the name of Ghajini! Obviously, Aamir Khan has changed his opinion about pre-release publicity and marketing of his movies. Or maybe he feels this particular work wont speak for itself!

So, is it OK for stars to espouse publicity only when it suits them? And then retract into their gilded cages, citing privacy. When one becomes a public figure, is one obligated to stay 'public'?

I think Aamir Khan is an amazing actor. Love his movies, swooned over his QSQT when in school. I just wish he would come to the award shows to pick up his awards too!!

Photo credit: The pic above is from here.

Comments

Suti said…
Ghajini was a big letdown so all this publicity is not worth it. I am amazed how people are thronging to the halls to see this flick from a guy who has given us TZP. After having watched Memento (from where Ghajini has been copied - I would rather say it was copied using a carbon paper as the copy is so filthy) and TZP (where Amir was superb), I went to the hall with a lot of hope and was sorely disappointed.
January 7, 2009 at 12:21 AM
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