Cracking Consumer Choice
I chanced upon this marketing insight , perhaps in last week’s newspaper, and thought it would be good to share it with the hapless visitors to my blog. Some of the brains at Wharton have researched and proven this hypothesis that ‘exposure to environmental cues can prime the consumer’s memory to favor certain products’. It seems when NASA landed the Pathfinder spacecraft on Mars in July 1997, the sales of Mars bars shot up. Apparently, consumers, barraged by news of our little red neighborly planet, somehow felt more inclined to nibble on a chocolate bar of the same name. What does this tell me about consumer choice? Around Valentine’s Day, thanks to the profusion of red hearts festooning every conceivable, advertise’able’ space (including toilet seats, yes, I have seen that!), I am probably going to drink a lot of Roohafza (ugghh..that will be the day). Marketers may find that Tide (the detergent) vanishes off the shelves quickly in coastal towns than inland. (Tide. Oceans. Coastal c...